MPTRACKS

MPTracks® is Istanbul Economy Research’s proprietary software which performs big data analysis using artificial intelligence and machine learning techniques to analyze data collected from the Internet.

MPTracks® is Istanbul Economy Research’s proprietary software which performs big data analysis using artificial intelligence and machine learning techniques to analyze data collected from the Internet.

  • Social Listening & Business Intelligence MPTracks® listens to the web and produces periodical reports informing you on the volume, content and direction of all web talk regarding your brand, or any topic you wish to follow across the globe. Social listening allows you to get to know your customers and your competition, and follow the ever-changing expectations and demands of the society.
  • Smart SegmentationMPTracks®, creates smart segments, maps out an in-depth picture of the lifestyle and preferences of your existing audiences, and identifies potential new audiences that are highly likely to be responsive to your products, services or message. Each smart segment is created specially, transparently and in collaboration with our clients to meet their needs in the most precise and effective way possible. MPTracks®’s algorithm is designed to capture patterns that are needed to update and perfect your segment through iteration, resulting in the highest level of accuracy available today.
  • Social Media Behavioral Analysis  Our behavioral analysis service provides you with a map of your and your competitor’s target audiences through big data analysis on social media data. It allows you to gain in depth insight on the life style, pain and passion points, interests, opinions and consumption preferences of your audience.